Brand & Merchandise
Build Your Brand & Sell products
Brand identity vs brand image
Although the two terms are very similar, and often used interchangeably, there is a key difference between them. Both are necessary to create good branding.
Brand identity is how you want consumers to perceive your business. Brand image is how they actually perceive it. In an ideal scenario, these two are perfectly aligned, but when creating a logo, it’s important to remember to take into account what you want your brand messaging to be, and how your target audience might perceive it.
Building a brand image & What to sell
Merchandise does not necessarily have to relate to what your company does. When people like you, they will be happy to support you while getting little goods back.
There are no limits to build your ideal brand
