Logo-Design

This is who you are

The logo is the first thing people see when they come across your brand. But why is it important, and how does it influence the success of your business?.

Logo design is just one element of your brand identity. Or is it? Actually, logo design is the foundation on which your brand is built.

So if you want to know how a logo design impacts your brand image, and why it is important for the success of your business, read on as we explain everything you need to know through real-life examples.

LOGO ELEMENTS

Color

Color theory and psychology allow designers to choose colors based on their qualities (are they warm, contrasting, primary, etc.), and some generally established meaning behind them. However, these two should always be assessed according to what kind of image you want to achieve for your brand.

Typography

Not all logos have letters in them, but there are plenty of iconic logos consisting of letters only (also known as logotypes).

New fonts are created almost every day, so finding one that will fit your brand won’t be too difficult. However, it makes a lot of sense to hire a designer to create a custom font for your logo.

Graphical Elements

A graphical element in a logo can be accompanied by a wordmark, or stand on its own. Think of brands like Apple or Twitter. Not only do their graphical logos (also called pictorial marks) match the company name, thus eliminating the need for words in the logo.

Why do you need a logo?

So now that it’s clear how a logo can impact your brand image, you might be wondering what’s the broader significance of a good logo design. Let’s take a look at some of the key reasons why that is.

It helps you get noticed

One of the principal purposes of a logo is to get noticed by potential customers. It is as simple as that. In a world where even small local businesses have to compete globally, bringing attention to what you have to offer becomes increasingly challenging.

It makes you stand out

A well-designed logo should help a person quickly identify what kind of business is behind it, yet making it different enough from its competitors. This might seem like an easy rule to follow until you think about the logos of most pharmacies, pizza places, or travel agencies you know.

It creates brand loyalty

Every time you give out a business card or post something on social media, you’re working towards building a recognizable brand. That’s why graphic design is so integral to the success of your business. A great logo provides a foundation for graphic designers to create the full scope of work you’ll need for your business.

Your Brand identity

Your brand identity reflects everything your brand is: what you do, why you do it and for whom.